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Au sein de la Direction Client Partenaires et Prospective, vous êtes rattaché directement au Directeur de l'Excellence Relationnelle, construit les offres de services de chaque Métier de CAICP, coordonne les actions de communication spécifique à CAICP.
Activités principales :
1) Construire et développer les Offres de services CAICP et leurs Business Plans en suivant toutes les étapes de l’élaboration d’un projet :
- Analyser les habitudes et les attentes des consommateurs (segmentation clients) en s’appuyant sur les études de marché à disposition ou en les réalisant
- Mener une veille concurrentielle (benchmark) sur les pratiques concurrentes en collaboration avec la Direction Stratégie et Prospective de la DCPP.
- Identifier le besoin client interne (prise de brief, conseil et préconisation).
- Analyser la problématique à traiter afin de proposer les orientations qui seront à donner (business opportunities et axes/segments de développement).
- Élaborer le cahier des charges et le planning de réalisation, après étude des contraintes techniques, juridiques et financières.
- Fixer les échéances et encadrer le respect des deadlines.
- Coordonner les activités des différents acteurs internes impliqués dans le projet, en veillant à leur transmettre et à actualiser les informations nécessaires à la réalisation de leur travail.
- Fournir le livrable (Offres de Service et Business Plan)
2) Construire, promouvoir et déployer l’expertise en marketing des offres et services auprès des Métiers de CAICP en s’appuyant sur l’expertise et le soutien de la Responsable Marketing des offres, du Directeur de l’Excellence Relationnelle et du Directeur de la DCPP.
3) Développer les plans de Communication en soutien des Offres de Services CAICP :
- Concevoir et mettre en place un plan marketing opérationnel et de communication (campagne publicitaire multicanal, action promotionnelle…) en déclinant chacune des actions à conduire au regard du budget global alloué pour chaque Offre de Service
- Être en lien avec les agences en marketing et communication et collaborer avec la Direction de la Communication.
- Gérer la conception et la production des contenus et outils (textes, 3D, photos, vidéos, présentations commerciales, site web…).
- Gérer la conception et la production des campagnes (e-mailing, annonces presse, événements, actualités, relais réseaux sociaux, relations presse, relations call center…).
4) Contrôle et reporting
- Suivre les dossiers mis en production (délais, aspects financier, technique et juridique).
- Gérer le budget des actions afin de pouvoir ajuster tout dépassement.
- Contrôler la qualité (relecture, vérification…).
- Analyser les indicateurs de performance de chaque Offre de Services
As part of its development and ambition to become a key player in the real estate sector, Crédit Agricole Real Estate is expanding its teams in property development, property transactions, property management and business real estate, as well as property advisory and valuation. To support our clients with their real-estate needs, join us and help us build Crédit Agricole Real Estate. Your success will contribute to the success of our business. By working every day in the interest of society, we are a group committed to diversity and inclusion. All our positions are open to people with disabilities.
CA Immobilier is an innovative player that listens to the real estate needs of the market, the Group and the Regional Banks. Growth in all of its activities and customer relations present new essential structural challenges. CA Immobilier helps to create and enhance our living spaces, both residential and tertiary, with an active approach of environmental and social responsibility.
By providing a pleasant environment for its staff, CA Immobilier aims to promote a comfortable working life for everyone and emphasises the personal development of all.
By putting people at the heart of its business, CA Immobilier closely supports its staff throughout their professional careers, in order to grow together while adhering to the Group's values.
The prospect of helping to develop a stand-out activity in a large banking group: real estate
Upload your CV and cover letter in .doc, .docx, .pdf, .txt, .rtf, .odt, .html or .png format, weighing less than 2mo only.
Register or log in to your Crédit Agricole Recrutement account to fill in the application form, as well as your CV and track your applications.
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This action will be irreversible. You will not be able to apply to this offer