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Modified on 21/10/2025
Vous rejoindrez la Direction Marketing Communication Digital et Data (120 personnes) qui a pour mission d’apporter son savoir-faire et son expertise dans l’activation et la compréhension du comportement des clients.
En qualité de Lead Marketing, vous rejoindrez l’équipe Marketing Client / Animation Client dont la mission est de définir et déployer une stratégie client transverse qui est au cœur de la création de valeur pour l’entreprise mais également de piloter transversalement les différents services et savoir-faire marketing afin de répondre aux ambitions des marchés.
Les activités principales seront :
· Définir et Mettre en œuvre la stratégie marketing client
· Piloter de bout en bout des actions marketing multi-leviers en vision client en cohérence avec la stratégie définie
Apporter une vision innovante et digital du marketing
Construire des dossiers de décision sur la transformation des modèles, des méthodes de travail, du marketing client et / ou partenaire, etc..
Piloter et mesurer la valeur des actions sous responsabilités
Etre Responsable, au côté du commerce de l’atteinte des objectifs des marchés
Représenter la direction Marketing client auprès des clients internes et externes (ex. Partenaires)
Être l’interlocuteur des Directions Marketing de nos partenaires
· Etre force de proposition en initiant les évolutions stratégiques tant en terme d’offres, d’innovations, d’opérations commerciales, de communication…
· Embarquer l’ensemble des services marketing nécessaires au développement de l’activité
· Déplacement : Occasionnels
Crédit Agricole Personal Finance & Mobility, a wholly-owned subsidiary of the Crédit Agricole Group, is a leader in personal finance and a provider of access to all mobility solutions in Europe. It distributes these solutions directly to individuals, at the point of sale or on its partners' e-commerce platforms, a wide range of financing solutions. These amortizing credit, revolving credit, leasing and credit repurchase solutions - with associated services including insurance, split payment solutions and services dedicated to mobility, aim to meet the challenges of energy transition in mobility, housing and consumption. Crédit Agricole Personal Finance & Mobility aims to be the leader in electric mobility in Europe and offers a continuum of mobility in the 22 countries where it operates (leasing, medium and short-term rental, subscription, car-sharing, installation of charging stations, etc.). Joining CA Personal Finance & Mobility at Crédit Agricole means having the opportunity to access this very wide range of professions and expertise. For the first time in France, CA Personal Finance & Mobility has been awarded the Best Work Places label and ranks among the 10 best companies with more than 2,500 employees where it is good to work. Working every day in the interest of society, our Group is committed to diversity and inclusion. To find out more on our Diversity Policy, click here: https://www.credit-agricole.com/en/pdfPreview/198689
Crédit Agricole Personal Finance & Mobility
Laure, employee at CA Personal Finance & Mobility: “CA Personal Finance & Mobility offers us daily support in maintaining a work-life balance: a concierge service for all our needs, a fitness room for our well-being, childcare solutions, moments of intellectual exchange and development with conferences, on-site artist visits, etc. CA Personal Finance & Mobility does everything it can to help us save time on our constraints: real convenience.”
Solidarity Programme for calls for proposals, donating a day to sick children, crowd-funding to support non-profits.
By providing a pleasant environment for its staff, CA Personal Finance & Mobility aims to promote a comfortable working life for everyone and emphasises the personal development of all.
Internal mobility is strongly encouraged, both for young graduates and experienced employees. You can choose to pursue your career within CA Personal Finance & Mobility and its subsidiaries, as well as within the entire Crédit Agricole Group, both in France and abroad.
Upload your CV and cover letter in .doc, .docx, .pdf, .txt, .rtf, .odt, .html or .png format, weighing less than 2mo only.
Register or log in to your Crédit Agricole Recrutement account to fill in the application form, as well as your CV and track your applications.
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This action will be irreversible. You will not be able to apply to this offer