Permanent Contract

Marketing Manager M/F

Modified on 17/04/2024

  • Dublin - Ireland
  • Marketing & Communication
  • 2024-86389

Job description

Value Proposition:

  • Design a differentiating Value Proposition / articulation with Sales, Technical & Operations teams - incl. reflecting on the evolving regulatory frameworks (e.g. EIOPA)
  • Perform detailed competitor's benchmarks/ mystery shopping to identify the positioning of the offer and undertake any necessary developments & restyling in the product range
  • Propose restyling and development of products & services in collaboration with Partners (focus groups, concept definition, product launch campaign)
  • Leverage synergies within the CA group for sharing and identifying best practices for the development of the offer

Distribution:

  • Design plans to boost penetration rates and implement to meet needs of Partners
  • Build specific material for training (e.g. POS training, webinars, etc.), incl. storytelling, sales pitches, etc.
  • Propose content to support networks

Market Research:

  • Conduct market studies regarding the macro-economic context, real estate, consumer credit and automotive industries
  • Collaborate with market research agencies and purchase of research on specific topics related to the company business
  • Implement end-customer research / focus groups, through the intermediation of Partners, to evaluate the suitability of products with respect to market needs (POG)

Communication & Events / Branding:

Built and implement CACI communication strategy (e.g. forums, Partners days, communication contents on social networks, etc.)


This includes:

  • Definition of the internal and external communication plan
  • Development of internal communication materials such as articles, newsletters, company presentations
  • Support in the organization of events (agenda and topics definition, presentation materials realization, logistic support)

Management:

  • In the mid-term, our Marketing Manager shall form a team around them
  • Coordinate and management of a team composed of Marketing Specialists
  • Organize, planning and controlling the Marketing department's activities and performance
  • Define the annual Marketing plan and ensure its implementation

Interface:

  • The role requires effective communication across CACI functions and CAA sites (Dublin, Paris)
  • Financial Partners, Prospects and service providers
  • Consultants

 

    • Position with management
    • Yes
    • Minimum level of study
    • Bachelor Degree / BSc Degree or equivalent
    • Training / Specialization
      • Business School/University
      • 10 years professional experience, ideally in the Bank-Insurance / Retail Banking / Consumer Credit Marketing sector
      • Organised, analytical, dynamic
      • Strong Microsoft Office skills including Excel, Word and Power Point


    • Minimum experience level
    • 11 years and more
    • Languages
    • Fluency in English is necessary. German and French language are an advantage.

  • Crédit Agricole Assurances, France's largest insurance group, unites together Crédit Agricole's insurance subsidiaries. The Group offers a range of savings, retirement, health, personal protection and property insurance products and services. They are distributed by the Crédit Agricole's banks in France and in seven other countries around the world by financial advisers and multi-line insurance agents. The Crédit Agricole Assurances companies serve individuals, professionals, farmers and businesses. At the end of 2022, Crédit Agricole Assurances has 5,700 employees and Its premium income amounted to €35.3 billion (IFRS). As the leader creditor insurance operator in France,the third-biggest European specialist in this segment, the 1rst in France concenrning the death benefit, funeral and dependence insurances , we provide a comprehensive range of financial protection products and services to cover the risks due to death, off work, dependence for families, employees and professionals through multi-channel pathways integrated into our partners' processes : retail banks and specialised financing companies in France and Europe. It represents around 500 employees located in Paris, Lille, Dublin and Milan. By working every day in the interest of society, we are a group committed to diversity and inclusion. All our positions are open to people with disabilities.

Crédit Agricole Assurances
Crédit Agricole Assurances
Crédit Agricole Assurances

Crédit Agricole Assurances

Marketing Manager M/F

Published the 17/04/2024

Permanent Contract
  • Dublin - Ireland
  • Marketing & Communication
  • 2024-86389
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-us

Our advantages

Working from home

This is a working method that has existed within Crédit Agricole Assurances for many years.

Training

Numerous face-to-face and remote levers: learning from others, giving and receiving feedback, taking training courses (124,000 hours by 2023), enhancing experience, taking on new missions.

Crossovers

A wide range of support (events, workshops, guidance tools, practical information sheets, advice, etc.) and a variety of career paths within our Insurance Group and throughout the Crédit Agricole Group.

Companies

Sites in Paris, the French regions and 8 other countries: Ireland, Italy, Spain, Japan, Luxembourg, Portugal, Poland and Greece.

Banking benefits

Banking benefits for staff

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