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La mission que l'on propose
La Direction Développement des Offres Locatives Groupe (DLG), est l’entité chargée du développement des solutions locatives automobiles au sein de la Direction Auto, Loisirs et Equipement (ALE) de la filiale Crédit Agricole Consumer Finance (CACF).
L’une des missions à moyen terme de la Direction DLG est de déployer auprès des banques du Groupe Crédit Agricole (Caisses Régionales Crédit Agricole et LCL), l’offre de location avec option d’achat « Agilauto ».
Ta mission
Assister le responsable de marché Agilauto « Location avec option d’achat » dans la coordination de la stratégie marketing, de la stratégie de mise en marché et de la conception d’outils d’aide à la vente
Tu participeras à la conception du plan d’animation marketing de nos partenaires bancaires (Caisse régionale Crédit Agricole / LCL) en coordination avec les entités de Marketing CA-CF
Tu planifieras avec les équipes opérationnelles le lancement des campagnes marketing
Tu coordonneras le lancement et le suivi des campagnes entre les différents acteurs (plateforme de vente, équipes marketing MCC et DPB) et piloter l’adéquation charge / capacité en fonction du retour de chaque campagne
Tu suivra la performance des dispositifs marketing / résultats de campagne / ROI avec les équipes de pilotage commercial et du Marketing Central
Tu réalisera les kits de déploiement / outil d’aide à la vente à destination des équipes de vente interne et des conseillers des Caisses Régionales Crédit Agricole et LCL (conception jusqu’à la mise en service des outils)
Crédit Agricole Personal Finance & Mobility, a wholly-owned subsidiary of the Crédit Agricole Group, is a leader in personal finance and a provider of access to all mobility solutions in Europe. It distributes these solutions directly to individuals, at the point of sale or on its partners' e-commerce platforms, a wide range of financing solutions. These amortizing credit, revolving credit, leasing and credit repurchase solutions - with associated services including insurance, split payment solutions and services dedicated to mobility, aim to meet the challenges of energy transition in mobility, housing and consumption. Crédit Agricole Personal Finance & Mobility aims to be the leader in electric mobility in Europe and offers a continuum of mobility in the 22 countries where it operates (leasing, medium and short-term rental, subscription, car-sharing, installation of charging stations, etc.). Joining CA Personal Finance & Mobility at Crédit Agricole means having the opportunity to access this very wide range of professions and expertise. For the first time in France, CA Personal Finance & Mobility has been awarded the Best Work Places label and ranks among the 10 best companies with more than 2,500 employees where it is good to work. Working every day in the interest of society, our Group is committed to diversity and inclusion. To find out more on our Diversity Policy, click here: https://www.credit-agricole.com/en/pdfPreview/198689
Laure, employee at CA Personal Finance & Mobility: “CA Personal Finance & Mobility offers us daily support in maintaining a work-life balance: a concierge service for all our needs, a fitness room for our well-being, childcare solutions, moments of intellectual exchange and development with conferences, on-site artist visits, etc. CA Personal Finance & Mobility does everything it can to help us save time on our constraints: real convenience.”
Solidarity Programme for calls for proposals, donating a day to sick children, crowd-funding to support non-profits.
By providing a pleasant environment for its staff, CA Personal Finance & Mobility aims to promote a comfortable working life for everyone and emphasises the personal development of all.
Internal mobility is strongly encouraged, both for young graduates and experienced employees. You can choose to pursue your career within CA Personal Finance & Mobility and its subsidiaries, as well as within the entire Crédit Agricole Group, both in France and abroad.
Upload your CV and cover letter in .doc, .docx, .pdf, .txt, .rtf, .odt, .html or .png format, weighing less than 2mo only.
Register or log in to your Crédit Agricole Recrutement account to fill in the application form, as well as your CV and track your applications.
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This action will be irreversible. You will not be able to apply to this offer