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🎯 Au sein de la Direction Marketing & Communication, rattaché(e) au Head of Product Marketing, ta mission est de développer et piloter l’offre Bourse chez BforBank.
🚀 Tes missions principales sont les suivantes :
Tu seras en charge d’animer notre offre actuelle et de construire une nouvelle offre.
- Identifier les besoins & les leviers d'opportunités sur le marché de la bourse afin de proposer la meilleure offre ;
- Définir la value proposition du produit, sa politique de pricing, son positionnement et son messaging
- Définir ses buyers personaes
- Réaliser des recommandations stratégiques
- Réaliser la veille concurrentielle
- Gérer la documentation contractuelle : mise à jour, publication, communication
- Gérer les relations avec nos partenaires
- En collaboration avec les équipes marketing & com, participer à la conception des supports de communications (emailings, fiches produits…)
- Collaborer activement au sein de la squad bourse sur les parcours digitaux en portant l’offre et l’expertise du produit
- Définir et piloter la stratégie de lancement pour les nouvelles offres
- Définir et mettre en place des plans d'action pour développer le PNB de BforBank sur les produits bourse
- Proposer un plan d’animation commerciale
- Piloter l'activité : reporting, analyse de la rentabilité des produits (P&L et Business Plans), propositions et mise en œuvre de plans d'ajustement
- Assurer la formation des équipes sales en interne pour les lancements d’offres
Partenariats
- Identifier de nouveaux partenaires pour développer de nouvelles offres
- Être en soutien d'information des autres directions sur les fonctionnalités et services des produits
Tu seras le(la) référent(e) BforBank pour toute question relative au produit Bourse.
Ton poste est très transverse et tu seras amené(e) à travailler avec de nombreuses directions : Product, Juridique, Conformité, Finances, Marketing et Communication.
📍 Le poste est basé à La Défense, dans des locaux flambant neufs !
BforBank s'engage à garantir l'égalité des chances aux candidats car nous sommes convaincus de la richesse apportée par la diversité et l'inclusion.
Your world is changing, ours too ! Based on the model of a "Tech company", BforBank is bringing human and digital to its core. Our mission is to deliver the best digital banking experience for our customers to meet their needs. 🌟 📱 By joining BforBank you will join a dedicated team in a major strategic development project in France and in Europe. As of today we are 300 passionate people and we are looking for future talent to build the bank of tomorrow. 🚀 We believe in teamwork, each day gathered around our values of simplicity, optimism and commitment, encouraging everyone to dare, to try and accept to fail. By working every day in the interest of society, we are a group committed to diversity and inclusion. All our positions are open to people with disabilities.
An average of 15 days of reduced working hours each year, and 25 days paid holidays.
There are few hierarchical lines, which allows short lines in management.
A friendly and challenging atmosphere, where initiative is encouraged.
Opportunities for mobility (promotions or job changes) are frequent within BforBank or the Crédit Agricole Group.
Each employee benefits from regular training to enable them to develop their skills.
An integration path in contact with other teams via “vis-ma-vie”.
Upload your CV and cover letter in .doc, .docx, .pdf, .txt, .rtf, .odt, .html or .png format, weighing less than 2mo only.
Register or log in to your Crédit Agricole Recrutement account to fill in the application form, as well as your CV and track your applications.
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This action will be irreversible. You will not be able to apply to this offer