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Modified on 17/07/2024
Le développement rapide d’un véritable marché de l’épargne retraite, l’émergence d’un axe patrimonial fort, une nouvelle donne concurrentielle avec l’arrivée sur le marché d’offres à dominante technologique et digitale sont autant de facteurs qui conduisent Amundi Épargne Salariale et Retraite à intensifier l’effort de communication auprès des entreprises (B to B) ou des épargnants (B to C). Dans cette perspective, la ligne métier Épargne Salariale et Retraite recherche son/sa responsable du webmastering et des campagnes marketing.
Le/la responsable du webmastering et des campagnes marketing aura pour missions de :
- Gérer le webmastering des sites publics et promotionnels B to B et B to C et leurs différentes déclinaisons de marque (Amundi, CA, LCL) : planification, publications, design graphique et suivi des évolutions techniques.
- Piloter les contenus des parcours transactionnels B to C (4 millions de clients épargnants) et B to B (30 000 entreprises) : créer et intégrer les animations et accompagnements contextuels en lien avec les outils de CRM, et en assurer l’évolution permanente.
- Assurer la coordination globale des campagnes marketing sortantes en direction des entreprises et des épargnants : planifier le process opérationnel avec l’ensemble des contributeurs, contribuer à la définition du ciblage, déployer techniquement les campagnes (design, paramétrage et administration des outils, gestion/contrôle des données avec vérification de la conformité aux règles RGPD).
- Concevoir, décliner et suivre les formats associés aux supports digitaux et aux campagnes (visuels, guides/fiches pratiques, tutos vidéo…).
- Définir et contrôler les KPI des parcours et des campagnes : analyser les résultats et mettre en œuvre les actions correctrices, notamment pour améliorer l’efficacité des campagnes.
- Encadrer les prestataires qui interviennent sur différentes missions en lien avec le poste : agences web, data analytic, A/B testing, agences de com, traducteurs…
- Organiser la veille concurrentielle sur les sites et les politiques de communication de la concurrence et assurer la veille stratégique des meilleures pratiques en matière d’actions digitales.
- Suivre le mapping des activités et en assurer la promotion régulière auprès de la ligne métier.
Amundi, the leading European asset manager, ranking among the top 10 global players [1], offers its 100 million clients - retail, institutional and corporate - a complete range of savings and investment solutions in active and passive management, in traditional or real assets. With its six international investment hubs [2], financial and extra-financial research capabilities and long-standing commitment to responsible investment, Amundi is a key player in the asset management landscape. Amundi clients benefit from the expertise and advice of 5,300 employees in 35 countries. A subsidiary of the Crédit Agricole group and listed on the stock exchange, Amundi currently manages more than €2.0 trillion of assets [3]. Amundi, a trusted partner, working every day in the interest of its clients and society [1] Source: IPE “Top 500 Asset Managers” published in June 2022, based on assets under management as at 31/12/2021 [2] Boston, Dublin, London, Milan, Paris and Tokyo [3] Amundi data including Lyxor as at 31/03/2022 By working every day in the interest of society, we are a group committed to diversity and inclusion. All our positions are open to people with disabilities.
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