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The ETF, Index & Smart Beta Business Line develops and manages index and smart beta solutions (more than €300bn in assets across ETF, index funds and mandates).
Within the business line, the Heads of Business Strategy are responsible for driving the growth of their relevant product segments (Equity and FI), in close collaboration with the Sales, Research and Innovation, Content Marketing and Client Oversight teams.
Empower our sales force
- Support and increase both the quantity and quality of sales engagements with their clients on Equities and Commodities ETFs and Indexing.
- Be the expert on the Equity and Commodity product lines, underlying stocks and index construction. Client facing through sales to explain our range when needed.
- Produce timely content and campaigns, deliver clear use cases, portfolio construction and implementation solutions.
- Work very closely with Capital Markets to be able to deliver the liquidity analysis of our range.
Commercial strategy
- Establish tangible KPI’s and NNA targets for each product segment (Core, Factors, Thematic, ESG…), client segment and region and work with distribution partners to deliver on these objectives.
- Work closely with Marketing to establish campaigns; road shows and events needed in each country and client segment.
- Work with sales to identify opportunities through thought leadership, education, data analysis and work towards the most effective solutions for the client.
- Work very closely with research and innovation to share market feedback and client needs, for them to develop new products with a strategic vision - beyond individual deal making.
- Partner with sales to create a clear “Go To Market” plan for any new product or ask.
- Actively Collaborate with Client oversight team to ensure strategic RFPs and ETFs RFPS smooth delivery.
Maximise market awareness
- Monitor flows, competition and client needs to develop and maintain an appropriate commercial coverage and product suite.
- Monitor competitor launches and filing to discuss market needs with the Product team.
- Bottom Up and transversal sharing of client needs, key asks and market sentiment on products and range.
Thought leadership
- Partner with Content Marketing to deliver relevant content (presentations, direct emailing, thought leadership…) to clients linking macro trends to product implementation themes.
- Be a constant force – continuously search out new narratives and hooks to best promote and position the segments; deliver key messages to sales and clients.
- Work closely with Marketing to establish and deliver campaigns/roadshows and events for each country and client. segment to support the execution of the commercial strategy.
- Be a key spokesperson for events and roadshows.
- Produce research papers on your segment
Amundi, the leading European asset manager, ranking among the top 10 global players [1], offers its 100 million clients - retail, institutional and corporate - a complete range of savings and investment solutions in active and passive management, in traditional or real assets. With its six international investment hubs [2], financial and extra-financial research capabilities and long-standing commitment to responsible investment, Amundi is a key player in the asset management landscape. Amundi clients benefit from the expertise and advice of 5,300 employees in 35 countries. A subsidiary of the Crédit Agricole group and listed on the stock exchange, Amundi currently manages more than €2.0 trillion of assets [3]. Amundi, a trusted partner, working every day in the interest of its clients and society [1] Source: IPE “Top 500 Asset Managers” published in June 2022, based on assets under management as at 31/12/2021 [2] Boston, Dublin, London, Milan, Paris and Tokyo [3] Amundi data including Lyxor as at 31/03/2022 By working every day in the interest of society, we are a group committed to diversity and inclusion. All our positions are open to people with disabilities.
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